Increasing Visitor Conversion Rates

Much is said about getting visitors to your site through search engine optimisation and paid listings, but that is only half the battle. What happens when visitors reach your site?

Paid listings can prove an expensive exercise, especially when the visitors that end up at your site find it hard to use or unclear. Converting higher ratios of visitors to your site will ensure that your investment, both in site development and paid listings is well rewarded.

Visitor Behaviors

Making a site clear and un confusing does not mean making it unattractive. It means analysing visitor behaviors to see where they get stuck and where they give up. It then means adding clear sign posts to ensure that these problems are greatly reduced.

Making a site usable in order to increase conversion rates is not as simple as applying a set formula to a site. Different industries and different user types have their own requirements. A site should be developed with these individuals in mind if the site is to become a success.

Understanding your target audience is where we start with a web project. It is only once we understand their needs, requirements and abilities that we can plan a site.

It is their attributes that help to determine not just the design of the site, but also the structure.

Both time and money is invested when developing a site. It is vital that this investment is used wisely so that the resulting solution will provide real benefits for the business.

For further details of how Digit24 build usable sites, please contact us